Madden was part of CBS and later FOX sports broadcasting duo, along with Pat Summerall in the 1980s and 1990s. He was also the last color commentator for Monday Night Football before it moved to ESPN in 2006.

He currently serves as a TV football commentator for NBC Sunday Night Football, author, and commercial pitchman for various products and retailers. Madden has served as a spokesman for numerous endorsement deals, including the popular, NFL-branded home video game series that has carried his name since 1988: Madden NFL.